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Stephen Ira
SEO Auditor
Stephen Ira worked as an inventor for a small manufacturing company where he developed several patents that included Velcro® brand products which led to his founding of HookandLoop.com in 1989, distributing Velcro® brand fasteners across the country. Stephen’s company has grown into a business that specializes in manufacturing hook and loop products that are used in the final products in many industries around the world. Stephen is a graduate of the University of Memphis with a BS degree in mechanical engineering and specialized in machine design and solar engineering. He lives in Jacksonville, Florida where he enjoys an avid outdoor lifestyle and spending time with his two daughters.
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Hook and loop fasteners consist of two distinct pieces. The rough, scratchy side is the hook because it is covered with several tiny hooks per square inch. Likewise, the soft, fuzzy side is the loop because it is covered with many small loops. The hooks engage the loops when the two sides are pressed together. This creates a bond that is exceptionally strong and allows for repeated use that lasts for thousands of cycles.
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What is Hook & Loop?
Updated On: May 6, 2025Posted By: Stephen IraHook and loop is a product better known by the term VELCRO®. VELCRO® is actually the name of the company that first designed and created these fasteners. The product name is hook and loop, and it has an interesting history.
George de Mestral developed the idea in the 1940s. After a hunting trip, he studied the burrs that stuck to his clothing and noticed tiny hooks that latched onto the loops in fabric and other surfaces. De Mestral imagined making a fastener from two pieces of material, using hooks on one piece and loops on another.
Categories: Hook and Loop Information