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A photo of Stephen Ira

Stephen Ira

Owner and President

Expertise:

Hook-and Loop Product Engineering
• Product Innovation
• Mechanical Engineering
Stephen Ira worked as an inventor for a small manufacturing company where he developed several patents that included Velcro® brand products which led to his founding of HookandLoop.com in 1989, distributing Velcro® brand fasteners across the country. Stephen’s company has grown into a business that specializes in manufacturing hook and loop products that are used in the final products in many industries around the world. Stephen is a graduate of the University of Memphis with a BS degree in mechanical engineering and specialized in machine design and solar engineering. He lives in Jacksonville, Florida where he enjoys an avid outdoor lifestyle and spending time with his two daughters.
10+ Years of Experiences
180+ Articles Written
Organization
The association for Business Journalist

Stephen'S Picks

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HookandLoop.com Installs Grommets in Straps

AI 2 min read

Updated On: Nov 21, 2023

The service technicians at HookandLoop.com install grommets into straps. Grommets are small rings -- usually brass -- that are punched through any number of materials: paper, canvas, leather, etc. The purpose of these metal rings is to protect the surrounding material from damage when cords or strings are run through the hole of the grommet. Think of the rings your shoe laces are fed through, only stronger. If the rings weren't there, the material would eventually wear out and tear.

Stephen Ira
by: Stephen Ira
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Funny and Strange Uses for Hook and Loop Fasteners

AI 3 min read

Updated On: Nov 21, 2023

Hook and loop fasteners have been around for more than 60 years -- plenty of time for people to discover strange new uses for them. They are used in everyday applications, such as shoes and diapers, to more exotic uses like Aerospace applications. Astronauts dealing with zero gravity use Velcro® for everything from keeping their personal hygiene products in place in storage bags to fastening pieces to a chess board during leisurely time in space.

Stephen Ira
by: Stephen Ira
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Other Uses for Hook and Loop Fasteners

AI 3 min read

Updated On: Mar 16, 2022

Hook and loop fasteners are versatile enough to be used for pretty much anything and everything: camera bags, diapers, display panels at corporate trade shows and conventions -- the list is endless. Because of its ease of use, NASA has even used the fasteners on state-of-the-art astronaut suits. In fact, most individuals are likely unaware of how truly pervasive hook and loop is. Continue reading to discover some interesting fastener uses!

Stephen Ira
by: Stephen Ira
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VELCRO® Brand Hook & Loop Fasteners in Art

AI 2 min read

Updated On: Nov 22, 2023

Creative expression in art takes limitless forms, and the use of VELCRO® Brand hook and loop fasteners can expand artistic applications in unique and innovative ways.

Arts and crafts projects, for both children and adults, benefit from using VELCRO® Brand hook and loop material. A collage can be much more than a flat, two-dimensional work. Instead, it can extend into three dimensions by attaching different shaped items with hook and loop. Three-dimensional models, hand-decorated clothing, tote bags, purses, hair clips, holiday stockings and much more become singular expressions through using hook and loop material.

Stephen Ira
by: Stephen Ira
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What are Hook & Loop Fasteners Made of?

AI 3 min read

Updated On: May 12, 2023

Hook and loop fasteners consist of two distinct pieces. The rough, scratchy side is the hook because it is covered with several tiny hooks per square inch. Likewise, the soft, fuzzy side is the loop because it is covered with many small loops. The hooks engage the loops when the two sides are pressed together. This creates a bond that is exceptionally strong and allows for repeated use that lasts for thousands of cycles.

Stephen Ira
by: Stephen Ira
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What is Hook & Loop?

AI 7 min read

Updated On: Jun 18, 2026

Hook and loop is a product better known by the term VELCRO®. VELCRO® is actually the name of the company that first designed and created these fasteners. The product name is hook and loop, and it has an interesting history.

George de Mestral developed the idea in the 1940s. After a hunting trip, he studied the burrs that stuck to his clothing and noticed tiny hooks that latched onto the loops in fabric and other surfaces. De Mestral imagined making a fastener from two pieces of material, using hooks on one piece and loops on another.

Stephen Ira
by: Stephen Ira
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