A photo of Stephen Ira

Stephen Ira

Owner and President

Expertise:

Hook-and Loop Product Engineering
• Product Innovation
• Mechanical Engineering
Stephen Ira worked as an inventor for a small manufacturing company where he developed several patents that included Velcro® brand products which led to his founding of HookandLoop.com in 1989, distributing Velcro® brand fasteners across the country. Stephen’s company has grown into a business that specializes in manufacturing hook and loop products that are used in the final products in many industries around the world. Stephen is a graduate of the University of Memphis with a BS degree in mechanical engineering and specialized in machine design and solar engineering. He lives in Jacksonville, Florida where he enjoys an avid outdoor lifestyle and spending time with his two daughters.
10+ Years of Experiences
180+ Articles Written
Organization
The association for Business Journalist

Stephen'S Picks

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No Sew Hook and Loop Projects

AI 1 min read

Updated On: Nov 21, 2023

Sewing is not for everyone. Fortunately, hook and loop fasteners, combined with other common craft items, eliminates the need for sewing while allowing you to achieve impressive project results. With some inspiration, patience and the right materials, you can enjoy a variety of craft projects and no one will know that you did not sew a stitch.

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Cleaning Hook and Loop

AI 6 min read

Updated On: May 14, 2025

Hook and loop fasteners are one of the most versatile methods of joining objects. The hook side of the fastener has a strong affinity for the fuzzy loop side. Unfortunately, that affinity also attracts a range of items. Over time, the hooks can collect lint, string, hair and other unsightly debris. Dirty hook and loop can make an otherwise clean item look old and tired. Additionally, all the fuzz that collects on the hooks can reduce the bond strength of the fastener. Cosmetic issues aside, it is worth paying attention to the cleanliness of the hook and loop on sports equipment or other items that rely on securing fastening to perform properly. Continue reading this post to learn how to clean hook and loop.

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HookandLoop.com Launches Spanish Version of Website

AI 2 min read

Updated On: Nov 22, 2023

We are excited to announce the launch of our website in the Spanish language. To continue offering the best customer service for all of our customers, including Spanish-speaking users, HookandLoop.com has put together a new site that helps Spanish speakers find the products and services they need more easily. We always strive to look for ways to improve the user experience of our website, and we feel the Spanish version will create more opportunities to meet our customers’ needs.

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Hook and Loop for Decorating

AI 3 min read

Updated On: Jan 19, 2015

Are you searching for simple and effective ways of changing the look of your home? Hook and loop fasteners open the door to a wide range of easy decorating projects, allowing even novice crafters to achieve professional results.

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Get Organized with Hook and Loop

AI 2 min read

Updated On: Nov 21, 2023

There are an almost infinite number of ways hook and loop products can help organize your home or office environment. To provide you with some inspiration, we have detailed some of our favorite hook and loop home organization ideas:

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How the NFL Uses VELCRO® Brand Fasteners

AI 3 min read

Updated On: Nov 22, 2023

NFL gaming officials require players to wear protective equipment to keep them as safe as possible. Football gear has become a prominent part of the game. In fact, some types of equipment cover and protect almost every body part of a player. Modern-day innovations have made football gear more protective and easier to wear. VELCRO® Brand fasteners are one of these innovations.

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Hook and Loop Around the House

AI 3 min read

Updated On: May 13, 2025

The number of practical uses for hook and loop fasteners appears to be endless. For instance, you can use the handy product to manage your home’s many cables, childproof an area or even stop the door locks from rattling in your truck. Here are some ideas on how to use hook and loop fasteners around your house!
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NASCAR and Hook and Loop: How Hook and Loop Fasteners Keep Pace With the Fastest Drivers

AI 3 min read

Updated On: Nov 22, 2023

NASCAR and hook and loop fasteners have a deep relationship. Many longtime fans are aware of the way driver Davey Allison famously used hook and loop to bind his broken arm to the steering wheel and keep driving after a 1992 wreck. These products are also used for more than just emergencies. NASCAR, Formula One and other organizations routinely rely on hook and loop fasteners.

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Dog Boots Use Hook and Loop

AI 1 min read

Updated On: Jun 12, 2021

The many uses of hook and loop fasteners have extended to the canine world. The Los Angeles Times reports that dogs' paws can be damaged when they walk on hot or rough surfaces. Although it may seem like a strange application, cracks on unprotected paws can quickly become painful infections. Owners who are taking their pets to the beach can quickly end up in the emergency vet's office due to paw injuries.
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Hook and Loop Aiding the Development of Robotics Interfaces

AI 2 min read

Updated On: Nov 22, 2023

The essential principles behind hook and loop fasteners may be straightforward, but these minimalist devices nonetheless play valuable roles alongside advanced modern technology. According to reports from Ars Technica and other sources, a professor and his research group at the University of Pennsylvania used hook and loop straps to enhance a basic quadcopter system with advanced computing capabilities.