A photo of Stephen Ira

Stephen Ira

Owner and President

Expertise:

Hook-and Loop Product Engineering
• Product Innovation
• Mechanical Engineering
Stephen Ira worked as an inventor for a small manufacturing company where he developed several patents that included Velcro® brand products which led to his founding of HookandLoop.com in 1989, distributing Velcro® brand fasteners across the country. Stephen’s company has grown into a business that specializes in manufacturing hook and loop products that are used in the final products in many industries around the world. Stephen is a graduate of the University of Memphis with a BS degree in mechanical engineering and specialized in machine design and solar engineering. He lives in Jacksonville, Florida where he enjoys an avid outdoor lifestyle and spending time with his two daughters.
10+ Years of Experiences
180+ Articles Written
Organization
The association for Business Journalist

Stephen'S Picks

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Staying in the Loop: A Smart Desk, Shoes & Rescue Tubes

AI 2 min read

Updated On: Nov 22, 2023

Hook and loop is used in so many applications, it’s difficult to know where to start. After all, it’s not just shoes and wallets that use these practical fasteners. We’re highlighting some interesting applications that we come across, including new business ventures, technology, and DIY stuff, among others.
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Everyday Improvements through Hook and Loop

AI 3 min read

Updated On: Nov 21, 2023

We use Velcro® brand fasteners and other hook and loop products every day. They've become so commonplace that we rarely consider what we did before its invention in the 1940s.

Consider an ordinary trip to your family physician. You'll likely have your blood pressure taken. Can you remember how the cuff was secured before Velcro® brand fasteners came along? Cuffs used to be tied or snapped into place, which doesn’t sound comfortable. If your doctor prescribes an arm or knee brace, how would you position it without the Velcro® brand fastener? Well, you would have to tie it in place which means you wouldn't have the versatility and adjustability we enjoy today with hook and loop braces and other VELCRO® Brand blood pressure cuffs.

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How Do VELCRO® Brand Fasteners Work? Maximizing Durability & Performance

AI 7 min read

Updated On: May 6, 2025

Velcro® brand fasteners are such an ingeniously simple product that we often take it for granted, assuming it will last forever. However, there are factors that will cause VELCRO® Brand's durability to fail. Protecting hook and loop fasteners from the following will maximize its useful lifespan.

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Staying in the Loop: Student Creations Using Hook and Loop

AI 2 min read

Updated On: Jun 12, 2021

Hook and loop is used in so many applications, it’s difficult to know where to start. After all, it’s not just shoes and wallets that use these practical fasteners. We’re going to start highlighting some interesting applications that we come across, including new business ventures, technology, and DIY stuff, among others.
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Personalize Your Stuff with Hook and Loop

AI 2 min read

Updated On: Apr 29, 2026

From helping to keep shoes snug on our children's feet to attaching cable bundles, Hook and Loop has made our lives easier. With a little creativity, you can also personalize your stuff with Hook and Loop in just a few short steps.

Make your luggage identifiable at the airport baggage claim. All you need is a fabric applique of your choice and sticky-back hook and loop or Velcro® brand fasteners (or you can order a luggage strap from us). Press the sticky side of the loop onto your luggage and press the sticky side of the hook to the backside of your applique. The same idea can be applied to your wallet or phone case for a little personalized style.

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Hook and Loop for the Classroom

AI 3 min read

Updated On: Nov 21, 2023

Hook and loop tape is a great classroom tool with a myriad of uses. It can be used to create a safe and orderly school environment and is great for making teacher-created learning tools. From organizing the classroom, to building fun and interactive lesson plans, hook and loop fasteners can help teachers of all grade levels keep their sanity. Here are five ways in which hook and loop can be utilized in any classroom.

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Staying in the Loop: Sewing How-To & The Iditarod

AI 2 min read

Updated On: Jun 12, 2021

Hook and loop is used in so many applications, it’s difficult to know where to start. After all, it’s not just shoes and wallets that use these practical fasteners. We’re going to start highlighting some interesting applications that we come across, including new business ventures, technology, and DIY stuff, among others.
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Polypropylene vs. Nylon Webbing: Exploring Material Differences

AI 10 min read

Updated On: May 14, 2025

When you need webbing for home, work or school use, it is important to know the best varieties for different purposes. Webbing is a durable woven fabric available in an assortment of widths and thicknesses for use on:

• Camping gear – straps and handles on tents and sleeping bags
• School supplies – shoulder straps on backpacks
• Military gear – waterproof belts and straps
• Furniture – outdoor items such as chairs and chaises
• Vehicle safety – seat belts and shoulder harnesses
• Pet supplies – leashes and collars
• Clothing – embellishments or functions

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Staying in the Loop: A River Rescue & Nike's Newest Shoe

AI 2 min read

Updated On: Jun 12, 2021

Hook and loop is used in so many applications, it’s difficult to know where to start. After all, it’s not just shoes and wallets that use these practical fasteners. We’re going to start highlighting some interesting applications that we come across, including new business ventures, technology, and DIY stuff, among others.
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How Long Will It Stick? Understanding the Lifespan of Hook and Loop

AI 3 min read

Updated On: Nov 22, 2023

Hook and loop closures are easy to use, safe, and discreet, but they don't last forever. Every type of hook and loop closure has a lifespan, or cycle life, after which it will no longer be able to stick as well as it used to. At this point, it will need to be replaced.